As the warm embrace of summer approaches, the culinary landscape in the heart of the capital city is poised for a transformation. Among the rising tides of gastronomic trends, the spotlight invariably falls upon light and nutritious fare. In sync with these evolving tastes, the illustrious brand Pick is set to inaugurate its second branch in the vibrant expanse of Oud Square, Riyadh.
The Origin Story
Hailing originally from the vibrant landscapes of Kuwait, Pick emerged as a brainchild of two visionary entrepreneurs, Jassem Alduaij and Bader Aloqaili, in the year 2010. Driven by a fervent passion for promoting healthy eating habits without compromising on taste, the duo embarked on a journey to revolutionize the culinary scene.
Crafting Culinary Perfection
The genesis of Pick was marked by meticulous experimentation and unwavering dedication. Over the course of a year, Alduaij and Aloqaili meticulously curated and refined 28 iterations of their signature blend, the PICK YO original mix. It was the stroke of serendipity on the 29th rendition that unveiled the quintessential flavor profile, a testament to their unyielding pursuit of culinary excellence.
A Glimpse into the Menu
Diving into the gastronomic repertoire of Pick is akin to embarking on a voyage of palate-pleasing discoveries. With a fervent commitment to using fresh and locally sourced ingredients, each offering is a harmonious fusion of flavor and nourishment.
Pasta Delights
Indulge your senses with a tantalizing array of handcrafted pasta, meticulously prepared to perfection. From classic favorites like creamy carbonara to innovative renditions featuring vibrant vegetable medleys, Pick’s pasta selection is a symphony of taste and texture.
Salad Sensations
For those craving a refreshing respite, Pick’s assortment of vibrant salads promises a burst of freshness in every bite. Crafted with an eclectic mix of seasonal produce and wholesome grains, each salad is a celebration of health and vitality.
Fresh Juices and Shots
Quench your thirst with an invigorating selection of freshly squeezed juices and energizing shots. Bursting with vitamins and antioxidants, these revitalizing concoctions offer a refreshing reprieve from the sweltering summer heat.
Baked Goods Extravaganza
Indulge your sweet tooth with Pick’s delectable range of baked goods. From decadent cakes to flaky pastries, each confection is a testament to the artistry and passion that defines Pick’s culinary ethos.
Expansion to Riyadh
In a bid to cater to the burgeoning demand for wholesome dining options, Pick made its foray into the bustling streets of Riyadh in 2022. With its inaugural outpost in the capital city, Pick swiftly garnered acclaim for its commitment to quality and innovation.
A New Chapter Unfolds in Oud Square
The impending launch of Pick’s second branch in Oud Square heralds a new chapter in the brand’s illustrious journey. Nestled amidst the bustling thoroughfares of the Diplomatic Quarter, this avant-garde culinary enclave is poised to redefine the gastronomic landscape of the city.
Conclusion
As the anticipation reaches a crescendo, food enthusiasts and health aficionados alike eagerly await the unveiling of Pick’s newest culinary haven. With its unwavering commitment to excellence and innovation, Pick Riyadh promises to be a beacon of culinary delight in the heart of Oud Square.
Pick Saudi, Oud Square, opening date TBC. @pick_saudi
